Alabama Film Office rebranding, expanding focus to music
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The state program formerly known as the Alabama Film Office has officially taken on a new name, signaling an expanded focus that includes film, television and now music.
The change comes with a new law that expands the state’s entertainment tax incentive program, according to the Alabama Department of Commerce.
“Senate Bill 177 modernizes the Entertainment Industry Incentive Act of 2009 by extending support to music productions, setting realistic thresholds and establishing greater fiscal flexibility and oversight. The legislation also officially rebrands the Alabama Film Office as the Alabama Entertainment Office, reflecting its broader mission to support an additional facet of the state’s creative economy.”
Made in Alabama
Last week, Gov. Kay Ivey held a ceremonial bill signing, bringing together several music industry figures including:
- Rodney Hall of Muscle Shoals’ Fame Studios
- Debbie Wilson of Muscle Shoals Sound
- Kelly McDonald of the Alabama Music Hall of Fame
- Huntsville Music Officer Matt Mandrella
- Grammy Award winning musician/songwriter Gary Baker
“Alabama has long been home to great storytelling and timeless music. With this expansion, we’re putting a modern spotlight on Alabama’s creative talent and helping our state compete for projects that bring good jobs, new investment and a renewed sense of pride in our entertainment heritage.”
Gov. Kay Ivey
The state hopes the expansion of the already popular film office will show its dedication to building a creative economy.
Alabama Enertainment Office
The updated incentive structure for the Alabama Entertainment Office raises the annual cap to $22 million beginning in Fiscal 2026, with $2 million specifically reserved for music albums.
Any unused incentives may now carry forward into the next fiscal year, up to $3 million.
“This legislation gives Alabama a sharper edge in attracting entertainment projects, especially in music and digital media.”
Ellen McNair, Alabama Department of Commerce Secretary
The new law also establishes minimum expenditure thresholds tailored for music and album production, creating realistic entry points for independent artists while maintaining oversight and accountability for larger-scale projects.
“This is a defining moment for Alabama’s creative industries. By welcoming music into the incentive program, we’re telling independent musicians, producers, and entrepreneurs that they have a future here — and we’re backing that promise with real investment and opportunity.”
Meghann Bridgeman, Alabama Entertainment Office CEO
The Alabama Entertainment Office will oversee program administration, industry engagement and continued efforts to cultivate homegrown talent across the state’s growing entertainment sectors.
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