Alabama Goods has been serving our cities with Alabama-made products for years. Today, they have been honored as the 2021 Gold Retailer of the Year and announced some exciting news. Keep reading to learn more.

All about the goods

Alabama Goods is a Homewood-based retail shop that specializes in Alabama-made products. It got its start in 2007 when business partners Sherry Hartley and Beth Staula began selling Alabama-crafted items as corporate gifts online.

Hartley and Staula opened their first brick-and-mortar location in March 2011. Then, they followed up with another brick-and-mortar in Huntsville in July 2020—in the middle of the COVID-19 pandemic.

Alabama Goods sell a variety of products including:

Pottery
Jewelry
Bath and body products
Towels
Leather goods
Glassware
T-shirts
Hats
Books
Gourmet food
And more

Thanks to their dedication and hard work, Alabama Goods was awarded the Gold Retailer of the Year—an award that honors retailers who have demonstrated growth, innovation and a commitment to their communities.

The good they’ve done for Alabama

Retail Of The Year — Congratulations Sherry Hartley and Beth Staula, the backbone of Alabama Goods. Photo via Alabama Goods

Alabama Goods have excelled at promoting Alabama-based and made products as well as giving back and supporting the community—especially during the global pandemic.

“Before face masks were readily available, we asked our textile vendors to sew masks. That gave us and our vendors a major boost in revenue. We worked with a candlemaker, as well as a distillery, to create and sell hand sanitizer during a period when sanitizer was challenging to find.”
Sherry Hartley and Beth Staula, Owners, Alabama Goods

Alabama Retailer didn’t solely award Alabama Goods because of its strong mission of supporting our state and its artisans. Alabama Goods increased revenue during a pandemic by opening its Huntsville location, upgrading its point-of-sale system and revamping the website.

They were recognized as an Alabama Gold Retailer of the Year in the Annual Sales $1 Million to $5 Million category. Alabama Goods is one of 11 businesses being honored as the 2021 Retailers
of the Year by the Alabama Retail Association and one of three in their sales category.

What’s to come

Hartley and Staula say they are proud to carry products made in Alabama and are pleased that by selling these products, Alabama Goods has a positive impact on our state.

They will be opening their third slated location in the summer of 2022 in Hoover.

“We share this honor with others who had a major part in us being selected — our incredible staff who give our customers a top-notch experience, our Alabama vendors who create the amazing products we sell; and our customers who appreciate unique products and believe in buying local.”

April McClung, owner and CEO of Emily’s Heirloom Pound Cakes in Homewood, was also honored today.

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