Alabama Power Building — (Nathan Watson / The Bama Buzz)

The Alabama Power Company board of directors has named Jeff Peoples as the 12th President and CEO of the company, effective immediately. Peoples also joins the board of directors as chairman.

Peoples began his career with Alabama Power in 1984 as a chemical technician at Plant Miller. He served in several positions of increasing responsibility in compliance, human resources, training, workforce development and technical field services. He served as Executive Vice President and Chief Administrative Officer of Southern Company Gas and Senior Vice President of Operations Services for Southern Company Services.

Most recently, Peoples served as Alabama Power’s executive vice president of Customer and Employee Services, overseeing customer services, marketing and economic development strategy and operations, as well as the company’s six geographic business divisions.

In addition, he was responsible for the company’s labor relations, human resources, safety, wellness, health and disability management functions.

“Alabama Power has been committed to serving our state for more than a century,” said Peoples. “It is an honor to lead this team and build upon its legacy of powering Alabama.”

Peoples succeeds Mark Crosswhite, who retired after eight years as the company’s leader.

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