College football has undergone big changes since athletes can now make money off of their NIL (name, image and likeness). Many Auburn athletes have announced partnerships since Auburn’s quarterback, Bo Nix, kicked off the trend with his Milo’s tea endorsement deal. We’re highlighting local partnerships and endorsements recently made with Auburn favorites.
Owen Pappoe—Auburn linebacker
Auburn’s starting linebacker, Owen Pappoe, announced his partnership with local favorite, Baumhower’s Victory Grille. Pappoe hyped up the restaurant on his Instagram, encouraging fans to follow and support the business.
Auburn Offensive Line
Big Mike’s Steakhouse recently publicized their exciting partnership with Auburn’s offensive line– teaming up to give the community a chance to dine with the players. Every Thursday night at 6PM, you can find the O-Line kicking off gameday weekend with a delicious steak from Mike’s.
Anders Carlson—Auburn kicker
Anders Carlson, Auburn’s third-year starting kicker, is sponsored by local landscape lighting company Led.Co Lighting. You can spot Anders starring in their social media advertisements. Led.Co is co-owned by Carlson’s former teammate Sage Ledbetter, making this partnership even more special to him.
Anders Carlson is now sponsored by LED. CO Landscape Lighting Inc.— Jake Weese (@TheJakeWeese) July 3, 2021
One of the company’s co-owners is Carlson’s former teammate Sage Ledbetter. They provide designing services, install and maintenance for outdoor lights. pic.twitter.com/ygIx3eUR3h
Small and local businesses sponsoring these players helps build brand awareness while supporting our student-athletes. Big opportunities and changes are on the horizon for so many of our favorite players. Athletes from our state are racking up the NIL partnerships, stay tuned for more!