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A Man And A Young Boy On A Dock Fishing For Bass And Admiring A Fish They Caught. — The longtime Birmingham business in your tacklebox + now your mailbox 1

U.s. Postal Service Freshwater Fishing Forever Stamps Include Two Lures Made By Ebsco Owned Company Pradco, Rebel Pop-R And The Jitterbug By Arbogast. — The longtime Birmingham business in your tacklebox + now your mailbox 1

Love to fish? It turns out some of your favorite lures and memories connect directly to a Birmingham company whose products are now immortalized on postage stamps.

Back in March, the U.S. Postal Service released the Freshwater Fishing Lures stamps, featuring five different popular lures. Two of them, the Rebel Pop-R and the Arbogast Jitterbug, are among the thousands produced by PRADCO Outdoor Brands, which is part of Birmingham-based EBSCO Industries.

To learn more about the recognition, we chatted with longtime PRADCO Fishing Vice President and General Manager Bruce Stanton, who shared his insights about why things as small as fishing lures and stamps carry such big meanings and impacts.
👉 Read on for the full story.

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