Reviewed by: Caleb Turrentine
Birmingham ranked 6th best college basketball market in the U.S. by Nielsen
Reading time: 1 minute
Move over football, Birmingham is becoming a basketball town, according to the inaugural Nielsen Scarborough Local College Basketball Fandom Index.
The Magic City market ranked 6th in the national survey’s Top 20 most avid college basketball fans for both men’s and women’s programs, one spot from cracking the top 5.
Nielsen, the agency that tracks what America watches and buys, used eight different metrics including:
- TV viewership
- Apparel purchases
- Live event attendance
- Digital streaming
- Social media engagement
- Television viewership
- Radio listening
- Overall interest level
Read the full story on Bham Now.
