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Pam Cook, Coca-Cola United — Pam Cook, Director of Community and Stakeholder Engagement, Coca-Cola UNITED (Nathan Watson / Bham Now)

Since 1989, Regions Tradition in Birmingham has brought together renowned athletes, coaches, entertainers and upwards of 80,000 fans each year. Primarily a fundraiser for Children’s of Alabama, Regions Tradition is a signature event that impacts countless children and families.

This year, Coca-Cola Bottling Company UNITED will be the presenting sponsor of the tournament alongside title sponsor Regions Bank.

With a rich history in Birmingham and ties to Children’s of Alabama, Coca-Cola UNITED has high hopes for this Birmingham tradition. Here’s the story.

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