One of the most unique cookie shops in the nation is coming to The Plains and we couldn’t be more excited. Crumbl Cookies plans to open early this spring at 2638 Enterprise Drive, here’s all you need to know.
How the cookie crumbled
Jason McGowan and Sawyer Hemsley started Crumbl Cookies in 2017 at a quaint storefront in Logan, Utah. These cousins started off only serving fresh chocolate chip cookies for takeout and delivery. The company rapidly grew, along with their variety of flavors. Crumbl now has over 300 bakeries throughout 36 different states, making it the fastest growing cookie company in the country.
In December 2018, the weekly rotation of four flavors was officially established. You can get a notorious cookie flight featuring the classic chocolate chip along with four to five new flavors each week. Funky flavors include caramel popcorn, neapolitan, key lime pie and many more.
What really launched Crumbl into the public eye was TikTok. In February 2021, they became an overnight sensation through a video showcasing their strawberry pop-tart cookie, earning them 2.5M views and 305.8K likes. The company instantly took TikTok by storm and now have 3.4M followers. Users soon started posting #crumblreviews, where influencers and creators taste and rate the different flavors of the week.
The Tiger Town location will become the state’s fifth location in the last three years. Other Alabama shops include:
- Daphne: 1802 US Highway 98 Unit D, Daphne, AL 36528 I (251) 210-7737
- Huntsville: 2750 Carl T Jones Dr SE, Huntsville, AL 35802 I (256) 469-1291
- Madison: 8141 Highway 72 W, Suite D, Madison, AL35758 I (256) 258-8153
- Vestavia Hills: 708 Montgomery Highway, Suite 116, Vestavia Hills, AL 35216 I (205) 379-0293
Keep an eye out for these sweet treats coming to Tiger Town in Opelika early this spring.
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