Former Press-Register building gets new life in Mobile
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Gulf Distributing Co., a longtime family-owned beverage wholesaler, celebrated the grand opening of its new headquarters in the restored Press-Register building in downtown Mobile.
Located at 401 N. Water Street, the new $60 million rehabilitated 243,000 square foot facility will now serve as Gulf’s central hub housing its corporate offices, employee training spaces and advanced distribution operations. The project preserves one of downtown Mobile’s most iconic landmarks while establishing one of the most advanced beverage distribution centers in the Southeast.
“We’re thrilled to officially open the doors at Gulf’s new headquarters in the former Press-Register building. This expansion marks a bold chapter for our company — transforming a downtown Mobile landmark into a modern, state-of-the-art facility where we will continue to lead our industry in innovation, operational efficiency, and workforce growth.
Louis Maisel, chief operating officer of Gulf
Gulf Distributing shaped by Mobile
Founded in 1973, the Gulf Distributing serves approximately 15,000 retail and on-premise accounts across Alabama, the Florida Panhandle and two markets in Mississippi. The company, which has been owned by the Maisel family for 50 years, employs about 1,300 people regionwide and partners with more than 140 suppliers.
Some of Gulf Distributing products include:
- Miller Lite
- Coors Light
- Red Bull
- Modelo
- Twisted Tea
- Abita
- Yuengling
- Dos Equis
- White Claw
- New Belgium .
“We’re proud to call downtown Mobile home just steps from the riverfront where it all began 50 years ago. This milestone isn’t just about our company’s growth—it’s about honoring the people, the places, and the partnerships that have shaped us.
Elliot Maisel, chief executive officer and chairman for Gulf Distributing
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