The new facility will serve as a hub for the installation of a series of accessory option packages for vehicles produced* at the Alabama plant.
Accessory packages allow Honda to better serve its customers by adding features such as:
- Enhanced wheels
- Towing capability
- Fender flares
- Roof rails, and more.
“Our customer-focused Honda accessories program represents an incredible effort by our highly engaged team of associates who believed in this new business area and had the drive to make it succeed,” said Susan McCormick, department head of accessory product planning at AHM. “The new PPO facility at our Alabama Auto Plant will enable us to better serve our Honda customers and provide them with the high-quality options they desire.”
According to Honda, the PPO program began in late 2020 with the installation of accessory packages for the redesigned, rugged and sporty 2021 Honda Ridgeline, including the popular Honda Performance Development (HPD) package, as well as the Utility, Function, and Function + packages. As a proof of concept, the program was initially housed in the Alabama Industrial Training (AIDT) Center, the workforce training center utilized by AAP near the Lincoln plant.
With the new PPO facility, Honda can increase customization operations, expand offerings to include accessory packages for the all-new 2023 Honda Pilot and Pilot TrailSport, and eventually offer installation of single-item accessories to dealers.
70 New Jobs
“The PPO program was launched as a proof of concept for providing customers with more rugged, functional options and to improve accessory sales for both Honda and our dealers,” said Carole Suwa, senior manager, logistics at AHM. “Since the program was launched, we have met sales targets and received positive feedback from Honda dealers and customers.”
New facility creates a permanent home for Honda’s first in-house accessories installation program. The investment has also created 70 new jobs.
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