Hugh Freeze, Kalen DeBoer star in Jack’s commercial for new burger rivalry

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Auburn Head Coach Hugh Freeze at Kyle Field in College Station, TX on Saturday, Sept. 27, 2025. (David Gray / Auburn Tigers)

Did you see the new commercial Saturday night during the Alabama-Georgia game that featured Hugh Freeze and Kalen DeBoer?

The two coaches were debating over new burgers at Jack’s with each coach rebranding the burgers with new custom names.

  • DeBoerBQ Bacon Burger: Crispy bacon + garlic parmesan crispy onions piled on a ⅓ lb. patty and slathered in our tangy BBQ sauce
  • Hugh-normous Freeze with Cheese: One juicy ⅓ lb. beef patty with American cheese piled high with all the fixins’

The commercial ends with the two coaches going back-and-forth with some friendly bickering, arguing about which burger is better. A rivalry with certainly less at stake than what happens on the field at the end of November.

Which burger would you choose? Let us know by tagging The Bama Buzz on InstagramXFacebook + LinkedIn.

Caleb Turrentine
Caleb Turrentine
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