New $10.5M tractor assembly plant moving into former Vanity Fair distribution center
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Bad Boy Mowers is investing $10.5 million in a new tractor assembly plant in Monroeville, according to a release from the Alabama Department of Commerce.
The Arkansas-based company plans to create 50 jobs at the operation facility, which is being established in the former Vanity Fair distribution center.
Work is already underway at the site with a ribbon cutting held earlier this month. Bad Boy Mowers plans to build several different models at the facility, producing roughly 9,000 total units per year.
“Monroeville is truly excited about Bad Boy’s decision to locate here and begin production in the very near future. Bad Boy is a perfect fit for Monroeville, and we believe our town is the perfect fit for them as well.”
Mike Colquett, executive director of the Monroeville/Monroe County Economic Development Authority
Bad Boy Mowers
Bad Boy, which launched in 2002, is recognized as the first brand to introduce zero-turn mowers to rural landowners and homeowners. Since then, the company has expanded into tractors, handheld tools and UTVs.
The company was named Tractor Supply Co.’s top vendor of 2025. The retailer said Bad Boy helped deliver value for customers while developing creative supply chain solutions that improved supply and inventory allocations.
“This is a growth-minded company that sees a bright future in Monroeville, Monroe County and the surrounding area. Bad Boy builds innovative products, and Alabama’s workforce is the right choice to help the company achieve its goals.”
Ellen McNair, Secretary of the Alabama Department of Commerce
Bad Boy’s new plant in Monroeville is an example of the many advantages and success found in rural Alabama communities, said Brenda Tuck, rural development manager for the Alabama Department of Commerce.
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