New Hilton hotel + resort opens in Gulf Shores

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Gulf Shores, Beach
Beach at Gulf Shores (Liv George / The Bama Buzz)

After nearly two years of construction and even more time of planning, the Embassy Suites by Hilton Gulf Shores Beach Resort is officially open.

The new resort-style hotel stand eight stories high, providing sweeping Gulf Coast views and distinctive dining options for guests. Located at 112 West Beach Blvd., the Embassy Suites Gulf Shores features:

  • 257 all-suite guestrooms
  • 13,260 sq. ft. of meeting space
  • 7,800 sq. ft. ballroom
  • 7,600 sq. ft. of retail space
  • 3-story parking garage

“Our vision was to create a hotel that adds to the energy and vibrancy of Gulf Shores, a place where visitors can relax, celebrate and experience everything the destination has to offer. We believe Embassy Suites Gulf Shores will quickly become a favorite for both leisure travelers and the meetings and events community.”

Greg Friedman, managing principal and CEO at Peachtree Group

Embassy Suites Gulf Shores

The new resort is steps from popular events like the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships. It also offers easy access to Gulf State Park, the Wharf at Orange Beach, championship golf courses and Foley’s Sports Complex.

On site, there will be a trio of everyday event spaces for guests to enjoy including:

  • Sound Wave, the signature open-air venue perched above the beach, offers daily live music, sweeping views and an energetic atmosphere. The space features a state-of-the-art sound system and an extensive menu of food and drinks. www.soundwavegs.com
  • The Cove Bar, a poolside retreat, serves refreshing cocktails, light bites and a relaxing escape from the resort’s busier areas.
  • Tide & Table blends coastal dining with Southern-inspired cuisine in a casual yet refined setting. The three-meal restaurant, situated just above street level, offers stunning water views and a grand indoor-outdoor bar with a laid-back, welcoming ambiance.

Embassy Suites Gulf Shores will be managed by Peachtree Group’s hospitality division, a multi-year winner of Hilton’s Developer of the Year award.

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Caleb Turrentine
Caleb Turrentine
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