Popular Dothan boutique named Alabama Retailer of the Year

The Alabama Retail Association (ARA) has named Amie Wiley, owner of Hissyfits Boutique in Dothan, its 2025 Alabama Retailer of the Year. 

Located at 480 Westgate Parkway, the thriving Wiregrass fashion, home decor and gift store has grown from a single storefront in 2004 into a 12,000-square-foot shopping hub, employing more than 25 team members. 

According to the ARA announcement, its judges praised Hissyfits Boutique for: 

• Innovative and well-developed business structure
• Personal shopping services
• Themed merchandise collections
• Product bundling

“The Alabama Retailer of the Year awards honor retailers that demonstrate sound business practices, customer service excellence, and a strong commitment to their communities. Amie, Taylor and the team at Hissyfits Boutique exemplify all three.”

Rick Brown, president of the Alabama Retail Association

Hissyfits is more than a storefront

In addition to the storefront Wiley and Hissyfits Boutique has marketed itself creatively through:

• Social media
• Influencer partnerships
• Virtual styling sessions
• E-commerce site that integrates real-time inventory
• Digital engagement

“Our goal is to continue bringing the latest styles with a personal touch, supporting other women-owned and American-made brands along the way. Whether shopping in-store or online, we want every customer to feel confident, inspired, and a little sassier after visiting Hissyfits!”

Amie Wiley, owner Hissyfits Boutique

Retailer of the year winners

Hissyfits were not the only winners of this year’s ARA’s Retailer of the Year. Two legendary Birmingham retailers Eric Ferrell, president of Alabama Outdoors and Jaime Thursby, owner of Alabama Peanut Co. were also honored. Read about them in our sister publication Bham Now — HERE.

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