REPORT: Little River Canyon generates nearly $500M in economic output

It’s been nearly 30 years since the National Parks Service designated Little River Canyon as a national preserve. The idea, which was first met with apprehension, has more than paid itself off, generating nearly half a billion dollars for Alabama’s economy.

Keep reading for a breakdown of those numbers.

Alabama’s only NPS-designated Nature Preserve

When the idea for a national preserve in Alabama first crossed the minds of legislators and voters, it was met with apprehension. Despite handmade signs protesting the government’s oversight of the land and a grilling on Capitol Hill, the National Parks Service (NPS) ultimately established Little River Canyon as a Nature Preserve in 1995.

Jacksonville State University manages the site and welcome center. That facility was opened in 2009.

“Jax State and the National Park Service have been proud partners, working with regional leaders to maximize our value. The assistance we received from the Alabama Power Company was absolutely foundational to our success…”

Pete Conroy, Jax State

To date, it’s the only NPS-recognized nature preserve in Alabama. And that’s not the only feather in its cap!

The National Parks Service reports that the preserve has generated $479M in economic output for the state, something to be proud of.

“I hope that next year, we can all have a big party and celebrate another milestone, marking 30 years since that ceremony on the rim in 1995.”

Pete Conroy, Jax State

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