REPORT: Tourists spend $23.9B in Alabama during 2024
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The Alabama Tourism Department reported tourists spent $23.9 billion in the state in 2024, setting a new single-year record for the state for the fourth consecutive year.
According to Gov. Kay Ivey’s office, roughly 29 million people vacationed at Alabama beaches, hotels, state parks and campgrounds throughout the year. The state says the record-spending year brought in 248,590 jobs.
“What sets Alabama apart as a prime destination is its wealth of natural wonders, cultural treasures, and enriching experiences awaiting exploration. From the scenic beauty of its landscapes to the richness of its cultural heritage, Alabama offers visitors an array of unforgettable experiences that leave a lasting impression.”
Gov. Kay Ivey
Alabama Tourism Department
The state’s travel industry expenditures represent 7.3 percent of the state’s overall production in 2024 with the industry being responsible for generating total impact earnings exceeding $7.9 billion. Those numbers are from a study conducted for the Alabama Tourism Department.
Economist Dr. Keivan Deravi, who conducted the study, said that the state’s eating and drinking establishments accounted for half of the tourism-related jobs in 2024.
The food industry created 53 percent of the positions, with overnight accommodations providing 21 percent, his study revealed. Entertainment provided 12 percent of jobs, and general retail contributed 6 percent.
The amount spent in 2024 was more than double what travelers spent a decade ago in 2014, according to the report. To access the 2024 Economic Impact Report, use this link.
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