Ronald McDonald House Alabama among first in the world to roll out a new brand refresh

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After two years in the making, Ronald McDonald House Charities worldwide announced a refreshed brand identity in June, revealing a simpler name and streamlined logo.

Starting October 15, our Alabama chapter in Birmingham is one of the first among over 255 chapters worldwide to roll out the new look.

The simpler, shortened name and new look underscore the organization’s commitment to “putting families at the heart of care.”

Read on for a first look at the new brand identity, the thoughtful process behind it and what you’ll notice locally.

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