From scoreboards to concession stands, Coca-Cola UNITED has a special relationship with high school sports in Alabama

Coca-Cola UNITED is one of the Alabama High School Athletic Association’s oldest corporate partners. 🏈🏐🥎🏀 ⚽️

Coca-Cola UNITED is one of the Alabama High School Athletic Association’s oldest corporate partners. 🏈🏐🥎🏀 ⚽️

56 boys’ and girls’ 🏀 high school teams will journey to the Legacy Arena to play 42 games — Feb. 28 to March 5th.

AHSAA turns 100 this school year.

Fun fact: The first 3 high school 🏈 programs to win 700 games in Alabama are located in towns with populations of fewer than 7,000 residents. Here are their stories

High School sports is more than about a game.
It is about character and growing future leaders.

44 teams are playing Girls' Flag 🏈 this fall throughout Alabama.

Jackson was the first black player offered a football scholarship and signed by Coach Paul “Bear” Bryant.

AHSAA's conference and All-Star Week on July 19-23 in Montgomery is one of the largest annual events in Alabama. See why it matters.

Read Time 4 Minutes Sponsored Gardendale High School Volleyball. Photo via AHSAA The numbers are in. Despite a year-long global pandemic, student participation in Alabama high school and middle school sports increased substantially during the 2020-21 school year. “Astounding!” That was…

“It was a blessing.” That’s how retiring Alabama High School Athletic Association (AHSAA) Executive Director Steve Savarese summed up the end of the 2020-21 high school sports year, which saw every AHSAA-sanctioned sport start and complete their season on time…