For the first time ever, New Balance is teaming up with a Historically Black College or University (HBCU) for an exclusive apparel and equipment contract. Stillman College Athletics will now have the highly recognized New Balance logo on their uniforms and retail apparel. Keep reading for more.
A historic deal
The Tigers have landed a five-year contract with New Balance, including athletics uniforms and retail apparel. This marks the first time ever that New Balance has signed an apparel deal with a HBCU.
New Balance and BSN Sports representatives met with student-athletes, coaches and college staff to announce the news before enjoying the school’s Homecoming Week basketball games.
According to Tuscaloosa News, on top of the apparel deal, New Balance will provide the school with a variety of rebates, free promotional products, performance incentives and campus branding.
“Stillman’s DNA fits perfect with the New Balance mission of not trying to be the biggest but being the best. We look forward to many years of thinking different and changing the game. We are very excited to take this next step alongside BSN SPORTS to outfit all the school’s teams and the surrounding community.”Quinton Cole, national sales representative, New Balance
Getting a new uniform
So who exactly will be rocking these ~new~ uniforms? Stillman College’s six National Association of Intercollegiate Athletics (NAIA) programs, including:
- men’s and women’s basketball
- track and field
Plus, later this year, Stillman will bring two additional programs to the deal: volleyball and bowling.
See the new threads in action
Stillman Athletics is an outstanding program, with alumni like Brian Witherspoon, who made it to the Super Bowl, and Jeff Henderson, an Olympic gold medalist.
Interested in seeing the Tigers play in person? There are several events coming up in baseball, softball and basketball. Check the schedule online for the latest updates on when you can see the new uniforms in action.
For more buzzy news like this, sign up for our free newsletter.