Tuscaloosa Amphitheater getting a new name โ€” here are the details

Tuscaloosa
Tuscaloosa Amphitheater is now Mercedes-Benz Amphitheater (City of Tuscaloosa Facebook)

The city of Tuscaloosa has landed a big time sponsor for its 12-year-old Tuscaloosa Amphitheater. 

Last night, the city announced the venue will be rebranded โ€œMercedes-Benz Amphitheater.โ€

The Tuscaloosa City Council will formalize the agreement in the coming weeks with Mercedes-Benz U.S. International, Inc. (MBUSI) and Mercedes-Benz U.S.A. (MBUSA) as joint sponsors, according to a Mercedes-Benz news release.

Mercedes-Benz Amphitheater more than a โ€œrebrandingโ€ย 

The naming of the popular 7500-seat amphitheater is happening while several other projects are occurring near the venue, including the construction of the Saban Center.

Opening in late 2025, the Saban Center is an innovative community partnership that is bringing together childrenโ€™s organizations, including the Childrenโ€™s Hands-On Museum (CHOM) and the Tuscaloosa Childrenโ€™s Theatre. The innovative STEM hub (science, technology, engineering and mathematics) and partnership between the city of Tuscaloosa, state of Alabama and Saban Center was launched in March 2023.

โ€œWe have thoroughly enjoyed our partnership with the Amphitheater for more than a decade and we are eager to take our collaboration to a new level. We are especially excited to connect our brand to the overall plan for The Saban Center and the Cityโ€™s Elevate Tuscaloosa Initiative. These projects are transformational, and they offer great promise and opportunity for Tuscaloosaโ€™s future.โ€

~ MBUSI President and CEO, Michael Goebel

Mercedes-Benz special partnership in Tuscaloosa

Tuscaloosa
Photo after the Mercedes -Benz announcement (City of Tuscaloosa Facebook)

Once the city of Tuscaloosa and Mercedes-Benz formalize the agreement, concert-goers can expect to see the companyโ€™s familiar 3-pointed star inside and outside the building.

Tuscaloosa Mayor Walt Maddox summed up the new partnership best:

โ€œThis extended partnership with Mercedes-Benz is a great next step, and Iโ€™m excited to see the continued growth of the amphitheater, riverfront and city center because of great community partners.โ€

The next scheduled major concert at the venue is country superstar Riley Green with Tracy Lawrence & Ella Langley on April 18, 2024.

Pat Byington
Pat Byington
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