Watch 4 of America’s highest-paid college football players in one game—Alabama v. Texas, Sept. 10

Did you know that four of the highest-paid college football players in America are in Saturday’s game with the Crimson Tide and the Texas Longhorns? Name, image and likeness (NIL) deals have been revolutionizing college football. As you could’ve guessed, the Alabama Crimson Tide has some of the most lucrative NIL deals in the business. Let’s look at the top NIL deals for players in Saturday’s matchup.

What is a NIL?

NIL deals have been taking college sports by storm. Star college football players have a huge social media influence, some with follower counts in the millions. With NIL deals, brands have been flocking to pay athletes for being successful at their sport.

According to the Pro Football Network, NIL does not currently have a central regulatory system, making the exact value for even the biggest deals a bit of a mystery. They report that even Nick Saban couldn’t put a figure on star quarterback Bryce Young’s earnings from his NIL deals.

However, using data from On3.com, the Pro Football Network compiled a list of the top 10 most valuable college football players according to their estimated NIL value.

Most lucrative players in Saturday’s game

In Saturday’s matchup between Alabama and Texas, four players rank in the top 10 for most valuable college football players in America.

1. Bryce Young | QB, Alabama | $3.2 million

Star Alabama quarterback Bryce Young reportedly made upwards of $800K before he even took to the field last fall thanks to NIL deals with Cash App, Onyx Authenticated and multiple trading card companies.

To date, 12 companies have invested in Young, including NOBULL and Dollar Shave Club in August alone.

2. Will Anderson Jr. | OLB, Alabama | $1.6 million

Alabama standout Will Anderson Jr. has garnered a strong lineup of brand deals, including Rhoback and BMW of Tuscaloosa. On3.com estimates that Anderson earns around $2,000 per advertisement post on social media, bringing him to an estimated NIL value of $1.6 million.

3. Bijan Robinson | RB, Texas | $1.6 million

Standing right by Anderson with major deals including media company DAZN, Lamborghini Austin and outdoor apparel company Rhoback, this Texas star is valued at an estimated $1.6 million.

4. Quinn Ewers | QB, Texas | $1.5 million

Quinn Ewers, prize quarterback for Texas, scored a $1.4 million deal with sports marketing company GTSM. According to On3.com, Ewers has also scored deals with Austin Martin Dallas and Epic Games, bringing his current market value to $1.5 million.

Ready to see these stars in action? Watch the Crimson Tide take on the Texas Longhorns this Saturday at Darrell K Royal Memorial Stadium.

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