We took a ride in the City of Mobile’s newest rideshare service, MoGo—here’s how it went

A new rideshare service in Mobile is looking to get people from their homes to work. It’s called MoGo—and it works kind of like an Uber + bus combined. And the best part? Rides are only $1.25 + even free in some cases. I took a ride in a MoGo today + spoke with the Mobile Chamber about the service.

What is MoGo?

Simply put—it’s a rideshare service with the accessibility + price of public transportation but with the convenience of a taxi. It’s designed to help those without reliable transportation get to and from work at a cost that compares to public transportation. That’s why all rides are just $1.25 or sometimes free.

MoGo is operated by Via, which runs a similar rideshare system in Birmingham.

How are they so inexpensive, you may ask? Grant money + project partners allow the Mobile Chamber to keep the prices low. Employees + trainees can get free rides to these locations:

• Austal USA
• Airbus Final Assembly Line
• AIDT Maritime Training Center
• Bishop State Community College
• Coastal Alabama Community College: Alabama Aviation Center

How does MoGo work?

To request a MoGo, you’ll need the app. The process of booking one works similarly to any other rideshare app. After you’ve confirmed your ride, it gets a little different.

Your driver will be at a street corner closest to your pickup location. You will need to walk to that corner to meet your driver. MoGo will not pick you up from your doorstep unless you are physically disabled + need help getting into the van. You will also be dropped off at a street corner closest to your destination.

The rides also aren’t private. You may be riding along with up to 5 other passengers.

Where can I take a MoGo?

For right now, there’s a dedicated ‘zone’ that MoGo services. So if you’re outside of the zone, you will need to get inside of it to hail a ride. However, MoGo is designed to work with the Wave Transit system and can take you to/from a bus stop to get you somewhere outside the zone.

The Chamber says they’ll be evaluating data to see if the zone needs to be expanded in the future.

Have you taken a MoGo? Do you plan to? Tag us on Instagram, Facebook or LinkedIn and let us know. And make sure you subscribe to our newsletter before you go, we’ll bring more like this straight to your inbox.