Y’all Sweet Tea owners take on the Shark Tank: How + when to watch

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Darien Craig and Brandon Nichols pitch their idea to Shark Tank on ABC. (Disney / Christopher Willard)

The owners of the famous Y’all Sweet Tea brand from right here in Alabama have taken their product to some of the biggest names in business.

Owners Darien Craig and Brandon Nichols found their way on to the popular Shark Tank show as they try to expand even further after their humble beginnings in Hayden.

UPDATE: Y’all Sweet Tea got a deal done on the show, securing $500,000 worth of funding in exchange for 15% of the company.

Keep reading to find out how you can watch the duo THIS WEEK + learn more about Y’all Sweet Tea.

Shark Tank on ABC

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Entrepreneurs present groundbreaking products and unique experiences in hopes of striking life-changing deals with the Sharks (Disney / Christopher Willard)

Y’all Sweet Tea will be featured during a new episode on Friday, Nov. 15 at 7PM central time on ABC.

“We are beyond thankful for this opportunity and cannot wait for the episode to air! Fun Fact: We look calm and confident, but our hearts are BEATING OUT OF OUR CHEST in these pics”

~ Y’all Sweet Tea on Instagram

Shark Tank provides a stage for entrepreneurs to pitch their already established business or business ideas to a group of investors. They go in looking for a certain deal and can negotiate with the experts before walking out with a new deal or with nothing.

Y’all Sweet Tea got to pitch their idea to a group of “sharks” including:

  • Lori Greiner
  • Robert Herjavec
  • Daniel Lubetzky
  • Kevin O’Leary
  • Rashaun Williams

Tune in to find out exactly what deal they walk away with!

Y’all Sweet Tea

In April 2021, the company officially launched as Y’all Sweet Tea. However, the business and its ideas started much earlier.

“I first had the idea to sell sweet tea in high school. It wasn’t until I was fired from a job a few years later that I decided to pursue it. The week I got fired, I had $7 to my name. With the last paycheck I received, I used the $300 from that check to purchase the first jars, sugar, and tea that would eventually catapult this idea.

“I thought, Sweet Tea is the most Southern drink, and the word Y’all is the most Southern word. Let’s call it Y’all Sweet Tea!”

~ Darien Craig

You can learn all about the company on its website and you can also shop directly from their page. They have different flavored tea leaves but the brand does not stop there as it also now includes seasoning, coffee and cookware.

Have you ever tried Y’all Sweet Tea? Let us know by tagging The Bama Buzz on InstagramXFacebook + LinkedIn.

Caleb Turrentine
Caleb Turrentine
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