Auburn bringing concerts to Jordan-Hare Stadium, Neville Arena

Two of the biggest venues on The Plains will soon be turned into concert halls—at least for a few times a year.

Auburn University announced it has entered a multi-year partnership with Peachtree Entertainment to bring major live music events to both Neville Arena and Jordan-Hare Stadium. The university says it will bring at least five “multi-genre concerts” each year.

The first concert announcements are expected to come this fall with performances starting in 2026.

“This collaboration will bring many additional memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also growing essential revenue for our department in this new era of college athletics.”

Rhett Hobart, Auburn Deputy Athletics Director for External Affairs

Peachtree Entertainment will lead the concert production and booking efforts for the two venues. The company is known for putting on outdoor festivals and arena-scale shows across the Southeast with an emphasis on country music including the Rock the South festival in Cullman.

Some of their upcoming events include shows from:

• Kid Rock
• Counting Crows
• Ella Langley
• Alabama
• Skillet
• Dustin Lynch
• Jamey Johnson
• Travis Tritt

“This is an incredibly exciting opportunity for Peachtree to help shape a new era of live entertainment at Auburn. We’ve had great success producing shows across Alabama, and this partnership allows us to expand our footprint in a state that’s already a core part of who we are. We can’t wait to deliver unforgettable nights of music in two of the most iconic venues in college sports.”

Nathan Baugh, CEO of Peachtree Entertainment

Auburn’s short concert history

Concerts aren’t anything new for Neville Arena. Since opening in 2010, the venue has hosted artists including:

• The Avett Brothers
• Cole Swindell
• Luke Bryan
• Rascal Flatts

However, many of the on-campus shows have been student-only events. That will not be the case for the university’s new partnership with Peachtree.

Jordan-Hare Stadium hosted its first ever concert in 2016 when Kenny Chesney, Miranda Lambert and Sam Hunt shared a stage. The following year, the stadium put on the Miracles Superfest which had performances from Lynyrd Skynyrd, Kelsea Ballerini and Thomas Rhett.

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