New mural in Florence is more than a painting

The new Florence- Lauderdale Convention & Visitors Bureau mural on the east wall of the Visitor Center in McFarland Park is more than a painting.

The visitor bureau has created three audio segments that share the backstory about the dynamic mural, according to Florence Mayor Andrew Betterton in his weekly newsletter. 

Here are the details from the mayor.

Created by internationally renowned muralist and Shoals resident Scott Campbell, the mural features the following:

• A young Sam Phillips
• Shoals music legacy 
• Wilson Dam and Pickwick, Wilson, and Wheeler lakes

The audio segments were produced by Big River Broadcasting and can be heard by scanning the QR code on a plaque on the east lawn of the Visitor Center. 

Florence Mural features audio about Shoals music

The segments feature the life of Sam Phillips, the Florence native who produced music from Elvis Presley to Johnny Cash. Complementing the Phillips segment is a music narrative about Muscle Shoals music. The third segment describes how the dam, through TVA, lifted the entire Shoals community and improved the quality of life for each resident and visitor.

In addition to the audio Florence-Lauderdale Tourism has prints of The Shoals Mural at McFarland Park for sale. 

They are available for purchase at the visitor center during our regular business hours.

Location: 200 Jim Spain Drive, Florence, AL 35630

Open: Monday – Friday, 9AM – 5PM, Saturday, 10AM – 4PM

Signed and numbered prints are $50 (Limited edition of 250), while regular prints are: $25

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