Rivefell Alabama Project Ceremony — City of Prattville

A $500M riverfront destination with homes, shops, offices + more is officially underway.

Big things are happening along the Alabama River—and they’re starting right here in Prattville. With a price tag of $500 million and a bold vision for the future, Riverfell is one of the largest developments ever announced in Elmore County. Picture walkable streets, stylish homes, local shopping, a boutique hotel, medical towers, and even a daycare—blending small-town charm with next-level convenience.

Here’s what to know:

What: Riverfell – a $500 million, 232-acre mixed-use riverfront development
Where: Along the Alabama River in Prattville, adjacent to the RTJ Capitol Hill Golf Course
Why: To bring housing, jobs, business growth, and new life to a scenic stretch of Prattville’s riverfront
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🏗️ What’s coming to Riverfell?

Following its official groundbreaking on April 30, 2025, Riverfell is already in motion. Phase One is kicking off this spring, with construction starting on the first wave of infrastructure and development. Here’s a preview of what’s planned:

450+ single-family homes
350 upscale multifamily residences
92,000+ sq ft of retail + restaurants
200,000 sq ft of commercial + office space
160,000 sq ft of medical office buildings
120-bed upscale assisted living facility
Boutique hotel with spa + event space
Branded daycare/early childhood center

Developers also hope to include a riverfront landing and potential marina access—bringing even more life to this iconic stretch of water.

🌟 Why it matters for the River Region

This project isn’t just about growth—it’s about smart, community-centered planning. Riverfell sits in a federally designated Opportunity Zone, making it attractive to investors and promising long-term benefits for the city and its residents.

City officials say Riverfell is expected to bring thousands of jobs and give new life to the local economy by welcoming small businesses, expanding medical services, and offering modern spaces for work and play. All of it nestled in a scenic, historic part of town.

With construction already underway and big ideas in motion, Riverfell is officially one to watch. Whether you’re a future resident, a business owner, or just excited to see new energy hit the riverfront—Prattville’s next chapter is off to a strong start.

💌 Want to stay in the loop on what’s next for Prattville? From major developments to hidden gems—we’ve got Alabama covered.
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