Standout Crimson Tide wide receiver inks innovative deal with Taziki’s

Sponsorships are piling up in Title Town. John Metchie III, a standout wide receiver for the University of Alabama, scored a partnership with Taziki’s this week. He’s the latest Alabama player to receive a lucrative Name, Image and Likeness (NIL) deal. Keep reading for more on Metchie’s exciting collaboration with Taziki’s.

Fueling an unforgettable season

John Metchie III recently burst into the national spotlight because of his outstanding performance for the Crimson Tide. The University of Alabama junior stepped into the No. 1 wide receiver role this season, and he’s excelled ever since. To date, he leads UA in receptions with 24 for 240 yards.

Ron Woodis, the owner of Taziki’s Tuscaloosa, said Metchie comes to his restaurant for healthy and protein-packed meals.

“He’s a regular here at Taziki’s. Our food fuels him and he fuels us. It worked out really well.”

-Ron Woodis, owner, Taziki’s Tuscaloosa

Metchie’s favorite meal at Taziki’s is the chargrilled lamb feast, which includes fresh-cut lamb, a Greek salad, basmati rice or potatoes and a drink. This order will be called the “Metchie meal” through November 30th, and it comes with two free cookies to sweeten the deal. The Metchie meal is only available at the Taziki’s Tuscaloosa location.

John Metchie III is a Brampton, Canada native who’s learned to excel at Alabama. His partnership with Taziki’s is the latest example of his success.

“Taziki’s is my favorite spot in town because I love all the protein options they offer. Launching the ‘Metchie Meal’ is so cool, it has a nice ring to it.”

-John Metchie III, University of Alabama wide receiver, official statement

More NIL deals in T-Town

John Metchie III isn’t the only Alabama player who’s secured an NIL deal this season. Ever since the NCAA allowed student athletes to be compensated for their name, image and likeness (NIL) this year, Crimson Tide stars have been racking up sponsorships.

Excited to announce my partnership with @logansroadhouse this season #RollTide #LogansPartner https://t.co/rQkT72GZ2u

— Bryce Young (@_bryce_young) October 21, 2021

Bryce Young, UA’s quarterback, has secured over $800,000 in partnerships, ESPN reports. Young is partnering with CashApp to create a commercial. He also announced a collaboration with Logan’s Roadhouse on October 20th.

Agiye Hall, a freshman wide receiver, signed a deal with Krystal in September. Before that, he partnered with Playmaker and College Football Edits.

OHHH YEAHH! @GaQMcK1 #ItsOfficial #SigningDay #BrandAthlete pic.twitter.com/bfiO9KwIW9

— Kool-Aid Man (@koolaid) August 18, 2021

Fittingly, freshman defensive back Ga’Quincy “Kool-Aid” McKinstry announced a partnership with Kool-Aid itself in September.

It’s clear that NIL deals are changing college sports in Alabama. Metchie’s partnership is particularly unique because Taziki’s is one of the first fast-casual restaurants to sign a deal with a college athlete.

What are your thoughts on NIL deals? Tag @thebamabuzz and keep the tide rolling!