Ll Bean 18 Scaled 1 — (Elizabeth Hobbs / Hville Blast)

Alabama’s first L.L. Bean store opened Friday morning at Bridge Street Town Centre, to a tremendous amount of fanfare.

A line began forming in front of the store around 6AM and continued to grow throughout the morning.

The Huntsville location brings L.L.Bean “closer to customers across North Alabama, giving them the opportunity to shop their favorite products in person while exploring the brand’s assortment of four-season outdoor apparel and footwear,” according to an official statement from the retailer.

“Opening our first store in Alabama is an exciting milestone for L.L.Bean, and we’re eager to become part of the Huntsville community. Our purpose has always been to inspire people to get outside and enjoy the outdoors together.

“We look forward to welcoming guests during our grand opening weekend celebration and beyond, from longtime fans who have shopped with us online to new guests discovering L.L.Bean for the first time.”

Corey Bouyea, vice president of stores and retail operations for L.L.Bean