Zaxbys bringing new Alabama White Sauce to locations nationwide
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A signature Alabama food item is joining one of the nation’s most popular chicken finger restaurants.
Zaxbys is launching an Alabama White BBQ Sauce for a limited time on its menu. The sauce will be available at locations across the country while supplies last.
“Delivering a little extra southern heat, the tangy, peppery take on the classic BBQ sauce is making a brief cameo on Zaxbys lineup of 12 signature sauces on August 4… Zaxbys Alabama White BBQ Sauce is more than a southern staple; it’s the taste of home.”
Zaxbys
The new sauce debuts at Zaxbys restaurants on Aug. 4.
Zaxbys collaboration with Alabama native Rob Rausch
While the new limited-edition sauce will be available at locations nationwide, Zaxbys called on Alabama native and reality TV star Rob Rausch to pay homage to the sauce’s birthplace.
Rausch’s first job was at the Zaxbys location in Florence so his connection to the restaurant made the collaboration a no-brainer.
“Alabama White BBQ isn’t just a sauce, it represents our state’s barbecue heritage. Everyone has a recipe they swear by, so I don’t say this lightly: Zaxbys absolutely nailed it. They stayed true to what makes Alabama White BBQ Sauce so iconic while making it the perfect pairing for their Chicken Fingerz.”
Rob Rausch
Zaxbys in Alabama
There are 94 total Zaxbys locations across the state with the chicken finger chain currently in 64 different cities.
Inspired by the sauce Alabama is famous for, Zaxbys said this limited-edition sauce delivers nostalgia in every bite, bringing southern comfort and bold flavor to Zaxbys fans nationwide.
“As a brand with southern roots, it was only a matter of time before we introduced Alabama White BBQ Sauce. But this wasn’t just about adding another sauce. We knew we needed to get it right for the people who know it best. We developed and tasted hundreds of recipes before landing on one we believed was truly worthy of the name. The result is a rich, tangy sauce that’s authentic, packed with flavor, and one we think even the most discerning southern barbecue fans will appreciate.”
Patrick Schwing, Chief Marketing Officer at Zaxbys
