Auto manufacturer announces $64M expansion in Auburn
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Seohan Auto USA, the North American manufacturing subsidiary of South Korea-based Seohan Group, has announced plans to to expand its operations at the Auburn Technology Park West.
The expansion is expected to come with a $64 million investment along with adding about 70 jobs over the next three years.
“With nearly 20 years of operation in Auburn, Seohan has been a steady industry and employer in Auburn. We value our relationship with Seohan, not least because of its many contributions to different organizations in our community, and its provision of 70 new jobs that will bring much reliable economic opportunities for our citizens.”
Ron Anders, Auburn mayor
Construction is expected to be completed by December 2027.
Seohan Auto USA expanding in Auburn
Seohan Auto USA manufactures suspension and chassis components for leading global automotive manufacturers, including Hyundai Motor and Kia.
This expansion will include the construction of Plant III which is expected to support the growth of Seohan’s automotive customer base.
The updated facility should strengthen the company’s North American operations and increase its capacity for machining, assembly and warehousing.
“Our new facility in the Auburn Technology Park West Annex II will allow us to increase our production capacity in Auburn and organize our logistic processes more efficiently. We appreciate the continued support we received from the City for another important milestone in our great community.”
Seohan Auto president Han
The City of Auburn said this project will also provide the infrastructure necessary to support future production expansion.
“The investment is expected to contribute to the local economy while strengthening partnerships with regional suppliers and supporting Auburn’s continued growth as a major automotive manufacturing center.”
City of Auburn
Auburn continues to expand business opportunities
This is the latest in a recent string of investments made in the Auburn-Opelika area including:
- 2A USA to invest $32 million to expand its manufacturing operation
- $70M investment bringing Italian auto supplier’s new facility to Auburn
- $21M investment by Korean manufacturer to expand Auburn facility
- $87 million Auburn apartments among new high-dollar building permits
- Aerospace parts manufacturer investing $50M for second location in Alabama


